About Us

What began as a father-daughter project in Geneva, Illinois, has quickly become a company we couldn’t be more proud of.  

MidWest & Beyond strives to bring a bit of fun and unique design into your daily adventures. Whether you are fishing on the river, hiking in the mountains, hanging with friends, or watching your favorite team - we are here to supply you with an accessory that represents who you are, where you’re from, where you’ve been, or what you love to do.

Our designs are hand-drawn, painted, or photographed by one of our owners, Ashley. The artwork is mixed media-based utilizing watercolor, acrylic, graphite, ink, and select imagery. One of her favorite techniques is gyotaku, the ancient Japanese process of covering a fish in ink and making rubbings on rice paper. The inspiration for Ashley’s designs comes from her roots in the Midwest, her life in Colorado, and a passion for travel.  

As a company we believe that life is an adventure - no matter where you live or what you do. We believe in not taking ourselves too seriously and that fun is an essential trait while exploring. We are here to offer you original, quality products to accompany you on that journey.    

Thank you for stopping by the shop. We are grateful for your support and hope to see you again soon.

MidWest & Beyond

IMAGINE new adventures. EXPLORE the world. CREATE memories.